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Direct Message Transaction Email

Transactional emails that get sent to members who have unread direct messages in their Direct Message inbox.

Updated over a week ago

Direct message transactional emails are meant to not only inform your members of new messages they haven't seen but to also connect them to the value of being a member of your community. The end result will be a more engaged community through high-value prompts that don't have to be created by network owners and admins but are created by member DM activity.

Send Rules & Requirements

A direct message transactional email gets sent to members who receive a direct message in the network that;

  1. The receiver agrees to receive messages from the sender.
    Every DM conversation has its own settings that allow the receiver to block DMs from a sender.

  2. The receiver hasn't read the DM within a 10-minute time frame. When a receiver reads the message, the Honeycommb system has a read receipt that gets triggered to let the system know whether they've read the DM or not.

  3. The receiver has "New Direct Message" turned on in their email settings to receive emails when a new direct message is sent.

  4. No more than one direct message transactional email per direct message conversation will be sent to a member every 60 minutes.

Network Requirements

Every Honeycommb network can change its Direct Messaging Model. This allows network admins to select how they want the rules of Direct Messaging to work in the network. One of the options is "Off" which hides the direct messaging feature in the network.

  1. Direct Messaging Model must be set to either; 1. Everyone, 2. Followers

DM Transactional Email Design

  1. Community Icon

  2. Community Name

  3. Email header subtitle; responds to;
    1. Single member receiver DM: Displays the name of the author or the custom name
    2. Group / Multi-member DM: Displays up to two participating member's names or the custom name.

  4. The number of previous unread messages in the DM thread. If 0 (zero) then the element will not be displayed.

  5. Author information: Avatar, Name, and when the message was sent.

  6. Media (show: media type = image). If the media type is a video, a "play" icon will appear over the cover image to communicate that the media is a video. If not media, this element will not appear.

  7. Direct message text. Will be truncated after characters.

  8. Primary CTA (call to action link) that is directed to the message.

  9. Honeycommb branding, removed for networks with "White Label Bundle".


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